Why is it that some people end up giving everything they know for free? Most successful people realize something that we do not. They realize that it is all about giving value.
Business, Marketing, everything is about giving value to the people. We are a species that values help, genuine feeling to help each other. It is all about people. Everybody is in the people business. First it is a people business then real estate, first people business then marketing agency, first people business then software business.
It is something that successful people realize and live by. They try their best to provide value to everybody around them, creating a circle of happiness and a culture of giving value to each other. No surprise that they are loved by everyone and valued by everyone.
They do this because they believe in helping, not because it is a psychological strategy to get people to buy from them. They do this because they know they value they give out to the universe now is some or the other way going to benefit them 10 fold.
Not as a strategy but as a way of living.
Give.
