Who are you?
When someone else, tells their friend about you, what do they tell them?
It is imperative that we know our own story so others know our story.
That is the most difficult aspect of marketing, but certainly the most important.
To be able to build a great brand, and word of mouth marketing for our brand, we need to figure out our story and work towards making that story resonate with our brand name in the market.
What are people really buying from you when they buy your product or service?
