When someone writes a post, makes a video, delivers a presentation, are they doing that work at that moment?
Or,
Is it about the work that was put before they even came up with the first idea of the presentation?
When I make a video, the work is already done hours before me actually recording it.
It takes me 5 minutes to record a video, but 20 hours to think about what will be in that video.
The real work is always put before the actual presentation.
If we skip that, we end up not having enough attention to our work.
Attention is all that matters in the world, right?